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Pin Titles That Get Clicked: 40 Formulas From 2,000 Tested Pins

The headline patterns with the highest click-through rate.

Your pin title is the bridge between an impression and a website click. We analyzed 2,000 top-performing pins to identify the top headline formulas.

The Curiosity + Value Formula

Combining specific numbers with clear outcomes triggers curiosity while promising tangible value to the pinner.

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